Sleep Well Lady — Trusted Contact SMS Consent & Opt-In
How consent is collected, what messages are sent, and how recipients can opt out.
1. Who sends and who receives
- Sender: Sleep Well Lady, on behalf of an individual app user, using a Twilio toll-free number.
- Recipients: Only the trusted contacts that the user has personally added in the app's settings, after directly informing them and obtaining their consent.
- Audience size: Each user typically designates 1–3 recipients. We do not send messages to lists, leads, or third parties.
2. How consent is collected (standalone opt-in)
Trusted contacts opt in before any SMS can be sent to them from our Twilio toll-free number. Consent is collected on a dedicated standalone opt-in page (sleepwelllady.com/opt-in.html) that contains only the SMS service description and a single "I agree to receive these SMS" button. This consent is not bundled with any Terms of Service, Privacy Policy, account creation, or other agreement.
- The app user adds a trusted contact's name, phone number, and (optionally) email in the app's Settings. This is account setup — not consent.
- The app prompts the user to send a one-time introductory SMS to that contact from the user's own phone (using the device's native Messages app — not from our Twilio number). This intro contains a link to the standalone opt-in page above.
- The contact opens the link and reviews the SMS terms in isolation, on a page whose only function is to collect SMS consent. They click "I agree to receive these SMS" to opt in, or "No thanks" to decline.
- Until the contact has explicitly opted in via that page (or until the user has otherwise documented direct consent), our Twilio toll-free number does not send messages to that contact.
- Recipients may also opt out at any time by replying
STOPto any message from our toll-free number, by emailing support@sleepwelllady.com, or by asking the user to remove them from her trusted contacts.
Sample consent / intro message (sent from the user's own phone)
Hi [Name] — quick heads up: I just added you as a trusted safety contact in my sleep-safety app. If I ever feel unsafe at night, the app can send you a silent alert so you know to come check on me. Nothing is happening right now. This is a precaution, and I want you to know your number is saved there so it is not a mystery if you ever hear from it. If you ever get a silent alert from this app, please do NOT call, ring, or text my phone — any of that could alert the person hurting me, and I may not be able to respond anyway (drugged, hurt, or phone not with me). Instead: • Treat it as a wellness check — come to where I am in person • Bring someone with you — a friend, a neighbor, or a trusted officer you personally know. Do not come alone if you can help it • Quietly reach anyone else I have named as a backup so we have more eyes on it • Use your own judgment about calling 911 — police do not always help in situations like this, so trust your read of what is safest for me Women supporting women matters. Thank you for being someone I trust.
3. What messages we send (and when)
SMS from our Twilio number is sent only in two scenarios:
- Manual silent alert (primary use case): Sent only when the app user manually holds a button on the home screen for 2 full seconds while in distress. This is a deliberate, conscious action — not automated and not triggered by sensors alone.
- Setup test alert (one time): During the in-app setup wizard, the user can send a clearly-marked TEST message to their trusted contacts to confirm the alert system works. The test message is prefixed with
[TEST]and explicitly identifies itself as a test.
We do not send: marketing messages, promotional offers, surveys, newsletters, scheduled check-ins, advertising, or any automated recurring messages.
Sample emergency alert message (real)
I need help — this is [Sender]. I can't talk safely right now. Please don't call or text my phone - it could put me in more danger and I may not be able to respond. Instead: - Come to the location below in person - Bring someone with you - a friend, neighbor, or someone you trust. Don't come alone if you can avoid it - Quietly reach anyone else I've told you to contact - Use your judgment about 911 Updated location may follow in this thread. Live location: https://maps.google.com/?q=37.7749,-122.4194 (±20m) Reply STOP to opt out, HELP for help. Msg & data rates may apply.
Sample test alert message (during setup)
⚠ TEST MESSAGE — this is a setup test, not a real emergency. You can reply 'got it' to confirm receipt. This is how a real silent alert from my sleep-safety app will look: [same body as above]
4. Message frequency
- Per recipient: Less than 1 message per month on average. Most recipients will go an entire year without receiving any message.
- Per active user: 0–1 messages per month typical. The system exists for the rare emergency, not for routine communication.
- Burst behavior: When a user triggers an alert, each designated trusted contact receives one initial SMS. Follow-up location updates may be sent in the same SMS thread every few minutes only until the user manually cancels the alert from the app.
5. How to opt out
Recipients can opt out at any time by:
- Replying
STOP,STOPALL,UNSUBSCRIBE,CANCEL,END, orQUITto any message from our Twilio number — Twilio's standard handling will immediately and permanently block further messages to that number. - Asking the app user directly to remove them as a trusted contact. The user can delete a contact in Settings at any time.
Help: Reply HELP to any message to receive instructions on opting out, or email support@sleepwelllady.app.
Re-subscribe: Reply START or UNSTOP to resume receiving messages after opting out.
6. Carrier and regulatory notice
- Message and data rates may apply.
- Message frequency varies — see Section 4 above.
- This service is operated in the United States. Recipients must be in a country where Twilio toll-free SMS delivery is supported.
- We comply with the Telephone Consumer Protection Act (TCPA), the CTIA Messaging Principles and Best Practices, and the carrier toll-free verification requirements administered by the toll-free messaging providers.
7. Privacy
- Phone numbers and email addresses of trusted contacts are stored locally on the user's device, and (if the user has signed in to cloud sync) encrypted at rest in our Supabase database. Access is restricted to the user's own account via row-level security.
- Phone numbers are never shared, sold, rented, or used for marketing purposes — by us or by any third party. The data sharing exclusion includes Twilio, who only processes the number for the purpose of delivering the user's alert SMS.
- Location is included in alert messages only when the user manually triggers an alert and only if the user has granted location permission. Location is never tracked passively or shared otherwise.
- For data deletion requests, email support@sleepwelllady.app.
8. Contact
Sleep Well Lady
Email: support@sleepwelllady.app
For questions about this consent policy, SMS opt-in/opt-out, or carrier compliance.